The phrase, “Follow for Download,” has become ubiquitous across streaming platforms, most notably SoundCloud. These Follow for Download campaigns are used by artists to reach more fans, increase sales, and create higher audience engagement.
Artists must have a marketing strategy that works for them, and the Follow for Download is one of those strategies that can take your artist image and music to the next level.
Platforms like ToneDen and StereoLoad are extremely helpful for building such campaigns. To get listeners to keep coming back, there are a few secrets you should know about the Follow for Download campaign.
1. The first thing you should do is make sure your accounts are linked properly. You don’t want to direct your listeners, new and old, to the wrong social pages for your Twitter, Facebook, Instagram, or SoundCloud.
2. Create campaigns on all tracks, not just your best performing ones. Dedicated fans want your music, and they’ll already be following your accounts to gain access to the other download portals. And when you have links on all your tracks, you’ll pick up followers that might be glancing in from the internet window.
3. Collect data. When you have Follow for Download campaigns, you want to monitor who is downloading what song and why, that way you can target multiple quality audiences in a streamlined process.
4. Upload, upload, upload. The more quality music you have, the higher quality your audience will become. Make sure your uploads are in the best format for the best listening experience.
Follow for Download campaigns are one of the small, but crucial ways to gain more traction in the music world. Make sure you do it right.