Apple launched Apple Music for Artists, a dashboard providing artists with hundreds of data points giving analytical insight into their fan’s listening and purchasing habits.
The app is currently in beta testing, and is only available for a few thousand artists. Apple Music for Artists will be open in the Spring, and there are signs of a mobile app in the future.
Apple Music for Artists has an easily navigable dashboard that provides current number of plays, spins, song purchases and album purchases. There’s also an Insights panel, which showcases key moments such as all-time number of plays and purchases for specific songs.
More than just general data, Apple Music for Artists promises analytics on a deeper level. Artists can access any of the 115 countries where Apple Music/iTunes is available to see what’s happening with their music across the globe. Artists can select individual cities, and even specify listener demographics; for instance, males ages 16-24 from Mexico City who have listened to a particular song. Likewise, artists can view all Apple-curated playlists on which they appear, see how many plays they have, and how they are trending over time.
Apple hopes this new addition will help independent artists access information they have never had before.