After Spotify rolled out customized written bios for artists, it seems like everyone has a cool and quirky take on themselves. Bios are primarily used to stay up to date with your fans, attract new ones, and show them a special piece of you. But, how do you stay original across a platform with thousands of other artists?
If you’re not sure how to edit your Spotify bio, you can check it out here. However, if you already have a bio and want to improve it, keep reading my friend.
To tell your story, you need it to be compelling and sincere. That’s where professional bio writer Evie Nagy comes in. Writing artist bios for artists like Neko Case and Sleater-Kinney, she offers sound advice for every artist. She asks questions like, “What are kind of the big takeaways you’re hoping for? What is the story, what is the narrative you’re hoping to tell?” As an artist, you want to answer these as well as you can, while remembering that the music is the most important thing. Essentially, your bio needs to be informative and interesting.
If you’re new to the game, figure out what makes you stand out. Maybe you have a famous critic commenting on your music, or an insane backstory. Describe what makes you and your music interesting.
Avoid clichés. No one is going to believe a bio that describes their music as “revolutionary,” or their upcoming album as”the most visionary of all time,” no matter how good the music is. Don’t misplace or overuse superlatives. It will make a bio sound dull or fake. Likewise, humor is good, but only if done well. You don’t want to offend anyone with off-color humor.
What Makes a Great Bio
A great bio consists of getting information out to the world, while also highlighting what makes you you. It should include the important facts, retain poetic comments on the good stuff, and be 100% true. Maintaining this balance is difficult, but if you write compellingly and artistically, your bio will stand out among the rest.
Check out Ray Volpe’s bio as a great example.