SoundCloud Launches "First On SoundCloud" to Celebrate and Promote Creators

Upload an original track to SoundCloud and tag it #SCFIRST, for a chance to be promoted across SoundCloud.

SoundCloud announced “First on SoundCloud,” a multi-platform advertising campaign to celebrate the stories of creators whose careers began on the platform. This new initiative is spear-headed by SoundCloud CEO Kerry Trainor, whose commitment to artists underscores the campaign. Artists such as Kehlani and Taylor Bennett will be among the first 10 acts promoted across SoundCloud apps, playlists, and newsletters.

Creators who upload their latest tracks to SoundCloud with the tag #SCFIRST will be considered for inclusion in the “First on SoundCloud” playlist on SoundCloud’s home-screen, giving them global exposure to new fans, plays, likes and follows.

How to Add #SCFIRST to New Releases

  1. Log into your artist profile and add #SCFIRST to the track description
  2. Use the “Edit Profiles” feature in Deck to login to the profile and add #SCFIRST by editing the track description. (This is if SoundCloud has auto-created a profile on your behalf).

After uploading a track, creators can use SoundCloud’s Twitter integration to immediately tweet their track with the #SCFIRST hashtag. SoundCloud will randomly select creator tweets and tracks to promote. The platform will also randomly choose creators who upload their tracks using #SCFIRST for spotlights in SoundCloud’s newsletters and blog posts. Good luck!

Writer: Garrett Gomez
Category: Announcements
Date: March 21, 2018