After expressing their efforts to create a more personalized experience on their platform, Instagram finally let the public know that they are redesigning the entire app. Changes include a cleaner design and easier navigation through the app; these include feature rearrangements, new icons, and ways to connect with the people you care about. While your content and grid will remain the same, it looks like they are straying about from their standard profile design and looking to introduce a whole new aesthetic.
The changes will be consistently delivered throughout the weeks to select users for brief periods of time. It looks like they’re rolling out even more improvements after feedback, so don’t be surprised if you’ve been targeted!