As the end of the year approaches, artists now have the ability to view their overall 2018 performance with more ease than ever. Spotify has recently introduced their second year of the Wrapped campaign on Spotify for Artists. This involves a personalized statistical presentation of streams, fans, territories, and more - made for anyone releasing music on their platform.
Artists who engage with this easy-to-use feature will be able to see analytics for their music, including:
- Most popular songs by month
- Total hours of listening
- Yearly increase/decline in listening
- Number of fans
- Number of followers
- Playlisting positions
- Total listeners (based on city)
- Number of devoted fans
Spotify additionally designed their Wrapped campaign to be easily shared on social media. Within an artist’s Wrapped page, there is a personalized card that summarizes the musician’s stats and performance along with more individual cards that reveal personal achievements. Spotify encourages artists to share their Wrapped cards with their fans on social media with a #2018ArtistWrapped tag. Artists are also able to create a public link within their Wrapped page to share all of the information with their team.
How to Access Wrapped:
Step 1: Log in to your Spotify for Artists account
Step 2: Locate and click on the Wrapped banner at the top of the dashboard
Step 3: On the Wrapped page, log in with your Spotify account information (this is separate from your Spotify for Artists information)
Step 4: Browse your page and download / share your personalized cards for sharing!