After playing in various bands, Michael Ghent launched post car crash scene in January of 2019 as a solo project. “I wanted a cathartic way to express myself and the struggles I had/have been going through, and most of my songs are very deep and personal,” the Brighton, U.K.-based musician says in an email, “but I always hoped that the music would resonate with people and let them know that they’re not alone.” To date, Ghent has dropped 13 releases as post car crash scene.
“I think people digest music differently nowadays - myself included probably,” says Ghent, noting that singles and EPs have been an effective way for him to release music. “There is now so much music to listen to these days, I feel people probably struggle with listening through an entire album - especially if the artist is relatively new and unheard of, like myself, so I tend to opt for single releases as opposed to Albums.” Ghent likes to schedule releases two to four weeks out in order promote the music. For socials, he says that YouTube has been a great way to promote music, while Twitter and Instagram are good for connecting with listeners. As for releases, he sees the best results with SoundCloud and Spotify. The former has been a particularly successful platform for Ghent. In October of 2019, post car crash scene was named as a “highlighted artist.”
In December of 2019, Ghent connected with Report Network for distribution. “What sets Repost apart is that they are good team of people who clearly care about the development of independent artists, and display a willingness to push and promote new artists,” says Ghent. Post car crash scene will release a new single, “Lost Cause,” on February 17.