Are you ready to Canvas? Spotify’s Canvas, the tool that allows you to upload looping videos to accompany your tracks on the app, isn’t available to all artists yet, but as a member of Repost, we’re happy to announce that you now have access!
Spotify’s early studies have shown that many artists who have uploaded a looping video through Canvas notice their listeners spending more time streaming, sharing, saving songs and adding them to playlists. Plus, since Spotify rolled out Canvas as a feature when sharing to Instagram Stories, it’s become a useful promotional tool for artists off-platform as well.
To reap those benefits, though, you’ll need to understand how Canvas works…
First, you’ll need an image! (2D, 3D graphic, Video or Mixed Media)
- Must be an image that you have permission to use
- Should not be promoting anything other than your song
- Needs to be in line with Spotify’s community standards
- Images should be a minimum of 720 pixels in height
- Only MP4 or JPG files are accepted
Using a video?
- Be sure that it’s between 3 to 8 seconds in length (you can edit the video in the app)
- Ditch the vocals on any video clips to avoid any syncing issues
To format your Canvas properly, use the templates that Spotify has made available. This will ensure that your image fits on phone screens. If making graphics isn’t your thing, you can find a designer through Spotify’s networking platform SoundBetter.
Upload your Canvas with your Phone or Computer
- Make sure you have the most recent version of the Spotify for Artists app
- Tap on an album
- Tap on a track
- Log in to artists.spotify.com
- Go to Catalog
- Select a song
- Go to “add Canvas.”
Once you post the Canvas, it will take about an hour for the art to go live on your track. If you don’t like your Canvas, or you just feel like mixing things up a bit, don’t worry. You can swap out Canvases whenever you want.